There are certain events and processes within your app that are essential for the success of your business, such as first-time registration or a payment screen checkout. Now, what if you want to examine these precise user behaviors and trends more closely – and in scale? Maybe you’d like to learn more about the behavior of your high-spending app users in a particular region of the world, or learn who launched your app at least once a week for two years.
The first step to building a query is determining the situation or user profile you’d like to examine. You may add as many dimensions as you’d like in order to create sophisticated, complex queries. Averous queries can AND conditions. Queries can be based on both user and session properties.
Once you have determined the query you would like to build, you will need to determine the properties involved. The queries you wish to build will likely require both out-of-the-box properties, as well as custom User Properties.
Out-of-the-box properties are default options already included on your dashboard within the Users query builder. These properties include:
Custom User Properties
By adding custom properties to Averous, you can expand beyond basic queries into searches that incorporate your business’s core interests. Adding custom properties provides additional context and deeper searchability, allowing you to segment your user base by attributes (e.g. spend, membership, gender, etc.). The possibilities for your custom properties are endless, so get creative and create bespoke queries for your team!
Click here for instructions on how to implement your custom User Properties.
Click here to learn more about Defining User Properties
Click here to learn more about Implementing Custom User Properties
April 7, 2020